Why personal tone is overtaking brands and publications.
Blogging / Writing skills

Why personal tone is overtaking brands and publications.

A while back, before Twitter, Facebook, and anything that initiated a sort of ‘conversation’ between brands (whether they be clothing brands or actual publications), brands themselves spoke to you as if they were in authority over you. They adopted this ‘voice’ high up that made you think they knew exactly what they were talking about. The … Continue reading

The year that journalism really changed. For me. And maybe everyone else too.
Blogging / General Journalism / Lessons learned / Writing skills

The year that journalism really changed. For me. And maybe everyone else too.

2014. The first year I was fully employed as a journalist throughout. I started off 2014 with a job as an editorial assistant and sub-editor at a small but national magazine for schools and fundraising groups. It was the perfect start to my career, and, although the readership was far from who I was, I … Continue reading