Why personal tone is overtaking brands and publications.
Blogging / Writing skills

Why personal tone is overtaking brands and publications.

A while back, before Twitter, Facebook, and anything that initiated a sort of ‘conversation’ between brands (whether they be clothing brands or actual publications), brands themselves spoke to you as if they were in authority over you. They adopted this ‘voice’ high up that made you think they knew exactly what they were talking about. The … Continue reading